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Good Things Come In Small Packages

NPD reports petite prestige fragrances are on the rise.

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By: TOM BRANNA

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Overall Valentine’s Day dollar sales of prestige fragrances have been declining each February since 2006, dropping 4% in total in February 2009, according to market research company The NPD Group, Inc . However, going into Valentine’s Day 2010, NPD sees a positive trend in sales of small size fragrances. “Though the fragrance market has been challenged, there are areas that are resonating with consumers.Smaller sizes are becoming an increasingly important option today. What’s encouraging is t...

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